Owner, Platinum Level Choreographer

Kyle is the Owner of Spirit FX bringing over 20 years of experience to the cheerleading industry. His choreography has led teams to top finishes at USASF Worlds, The Summit, D2 Summit, NCA College Nationals, and major events including NCA Dallas and CHEERSPORT. Kyle has a degree from Lindenwood University in Business Administration and a minor in Sports Psychology.
In 2025, Kyle was named Cheer Daily’s Choreographer of the Year. He is USASF Credentialed, Green Lighted, SafeSport Certified as well as a Safety Certified judge for Open Series Championships. Having served as an athlete, coach, program director, judge, and industry speaker worldwide; his diverse background allows him to see routines from many different perspectives.
Kyle believes in “smart choreography”—strategic, clean, and team-focused routines that maximize strengths, create impactful moments, and play the scoresheet effectively. His style emphasizes innovative building transitions, consistent floor use, and routines that are easy to read and easy to judge. His camps are extremely laid back and fun. He believes the choreography should not be a stressful one.

Tori is the Operations Manager for Spirit FX. She lives in Ankeny, Iowa and coaches both all star and high school cheerleading. Cheerleading has been a part of Tori’s life for over 25 years. Tori went to Iowa State University and has her degree in Event Management and a minor is Business Administration.
Tori has been coaching for 13 years. In that time, she has coached her high school team to 7 State Titles and is a 3 time D2 Summit Champion as well as a 3 time NCA Champion.
Tori’s customer service standards are incredibly important to her. She is excited to work with Spirit FX clients to make their booking process as smooth and efficient as possible!

Jessica lives in Richmond, VA and has been a coach for 29 years. She is the owner of Cheer Challenge Allstars.
Jessica is our Travel Coordinator, or as well like to call her the “Spirit FX Travel Day” who gets all of our staff safety and on time to each job. She lives in Richmond, VA and has been a coach for 29 years. She is the owner of Cheer Challenge Allstars.

Gino is a Platinum Level choreographer with nearly 20 years of experience in the cheerleading industry and is currently based in Pittsburgh, PA. Over the course of his career, Gino has worn many hats such as athlete, coach, choreographer, consultant, and judge—giving him a well-rounded perspective that few in the industry possess. He has worked with teams of every level, from Minis to Worlds divisions, and has contributed to numerous Summit, Youth Summit, D2 Summit, and All Star World Championship titles, medals, and Worlds finalist performances. His background as a successful coach informs his approach today, allowing him to understand not only what wins on the floor, but what is sustainable for programs long-term.
Growing up in the sport and evolving alongside it, Gino has experienced cheerleading from nearly every angle. This depth of experience allows him to adapt seamlessly to different team dynamics, gym cultures, and competitive goals. Whether working with developing athletes or elite programs, he brings a clear understanding of how to elevate performance while maintaining authenticity to the team’s identity. His work is rooted in collaboration, professionalism, and a deep respect for the athletes and programs he partners with.
Gino’s choreography philosophy centers on preparation, vision, and intention. He believes every routine should be built to highlight a team’s strengths, with a clear plan from the opening moment to the final hit. Clean, detailed lines, thoughtful transitions, and purposeful movement are non-negotiables in his work. By combining strong technical foundations with creative floor usage and an awareness of what judges truly respond to, Gino creates routines that are not only memorable, but effective, and designed to engage the audience, reward precision, and showcase teams at their absolute best.

Matthew grew up in Erie, Pennsylvania and currently resides in Pittsburgh, PA where he is Creative Director at ICE Pittsburgh. He has been a part of the All-Star industry for the past 16 years. Matthew has extensive years of All-Star Coaching experience and is currently USASF Credentialed in Levels 1-6 in Stunts and Tumbling.
Matthew has coached many National Championship teams, including back to back D2 Summit champions in the 2016 Large Senior Level 2 and 2017 Large Youth Level 1 divisions. Matthew has choreographed multiple Australian AASCF National and Grand National Championship teams. He has choreographed routines for teams going on to win USASF worlds, D2 Summit and The Allstar Worlds Championships
Matthew believes in creating fun and visual transitions throughout the routine that make the fans want to get on their feet. He believes that effort is everything when it comes to creating the routines and when the athletes can work together we can achieve anything.

Jesse was born was in Honolulu and raised in Texas. He currently lives in Houston, Texas and works at Woodlands Elite. He began his cheer journey at 14 with the River City Jets. In his spare time, he loves to go skiing, roller skating and hanging out with his friends.
During his cheer career, he had the privilege of being a Judson Rocket (high school) as well as cheering at Cheer Athletics as a Wildcat and Cheetah and was apart of the original back to back nations champs at Navarro College. HE was a former NCA best cheerleader and won multiple national championships along the way! He’s coached at Dynasty Cheer, CDX Tulsa, Apex cheer and now Woodland Elite. As a coach Jesse has won numerous nationals and end of season events!
When it comes to choreography style, Jesse likes to feed off the vibe of the athletes. By playing to the athletes’ strengths he can always bring out the best routines be showing off the strengths and hiding the weaknesses. He notices every gym and athlete may beri different and caters his sessions to being unique and showcasing and creating visual patterns.

Wes started his career in the industry as an athlete and found his niche as a coach at an early age! His instinct for the sport has only intensified over the years. Look for Wes to bring a high level of determination to your program. Now almost 18 years into coaching, Wes is best known for his tenures at Terre Haute Cheer University and Interactive Academy, two well-known D2 programs in Indiana. His accumulated accolades are many but the most notable are 3x Summit Champion coach with many more top 5 finishes at the D2 Summit as well as titles spanning across GLCC, COA, WSF, and JAMFEST, American Cheer Power and NCA Dallas.
Wes is USASF certified in levels 1-6 and green-lighted as well. Having worked with numerous gyms and schools over the years, he has a true passion for coaching, building superior technique across the mat, and honing skills including but not limited to specialties like baskets, pyramids, tumbling/jump technique as well as teaching coaches how to efficiently use their practice times.
Wes has a love for D2 Programs, and brings a positive and fun approach to coaching while focusing on proper skill progressions and technique. He believes that a winning choreography can only be as strong as the team’s proficiency in the routine’s component parts. Turning weaknesses into strengths, Wes will work with your teams so they can hit clean when it counts the most.

Marlon began his cheerleading journey in 2001 as an athlete at Pyramids (Cheergyms.com) and began coaching & doing choreography in 2003. He moved to San Diego in 2008 where he started coaching at The California Allstars Stars. He retired from coaching after the 24-25 season and is now enjoying traveling doing choreography and judging all over the world. Marlon currently lives in Hawaii where his favorite thing to do is go to the beach and watch the sunset.
Marlon was one of Top 35 coaches under 35 in 2016 and has won multiple National titles from NCA, UCA and Summit. He also is a two time world champion, 3x Silver medalist and 6x Bronze medalist coach. He has also won many choreography and judges choice awards for his routines and is known for his creativity and cleanliness.
Marlon believes in creating an environment where athletes and coaches can thrive to be their best selves and build strong relationships. He brings a calm yet inspiring/motivating energy that helps to create a memorable experience for all.

Elias is a dedicated cheerleading professional with extensive experience as both an elite athlete and a championship-winning coach. Throughout his career, he has been deeply committed to the growth, development, and success of athletes at every level. His passion for cheerleading goes beyond performance — it is rooted in mentorship, leadership, and helping athletes reach their highest potential in a positive and supportive environment.
With over 20 years of coaching experience, Elias has had the privilege of working with athletes and programs across the world. His background includes competing and coaching at the highest levels of the sport, earning NCA Championship titles, World Championship titles as both an athlete and a coach, and Summit Champion titles as a coach. In addition to domestic success, he’s worked with international teams in Australia, Canada, England and have served as a guest coach in Colombia. These opportunities have allowed him to collaborate with diverse programs and bring a global perspective to his coaching and choreography.
Elias’ philosophy in cheerleading is athletes first — always. He prioritizes safety, proper progressions, and a fun, empowering training environment where athletes feel confident and supported. He specializes in flexibility training and choreography, focusing on performance quality, efficiency, and clean execution. Elias believes the strongest routines come from athletes who feel inspired and prepared, and he strives to provide meaningful, positive experiences for every gym and team he works with.

Tom Stec is a choreographer whose routines have earned World Championship gold, silver, and bronze medals at the highest level of competitive cheer and dance. With over 24 years of experience, he is based in Washington, DC and works with elite programs across the country, bringing a deep understanding of performance, precision, and competitive strategy to every routine he creates.
Throughout his career, Tom has choreographed World Championship medal-winning teams, multiple Summit National Championship titles, and numerous NCA National Championships, while earning multiple NCA Innovative Choreography Awards for his creativity and originality. His choreography is recognized for its clarity, musicality, dynamic transitions, and ability to maximize scoring potential while still standing out visually on the biggest stages.
Tom’s choreography philosophy is rooted in intentional, athlete-centered design. By blending decades of coaching experience with advanced creative vision, he crafts routines that highlight strengths, strategically mask weaknesses, and elevate overall performance quality. Every routine is custom-built for the athletes performing it, with the goal of delivering the strongest, most confident, and most competitive routine possible.

Jack has spent over half his life immersed in the inspiring world of cheerleading. His athletic and professional journey evolved after joining Top Gun Miami in 2012, where he began building a career that now takes him around the world as an International Cheer Consultant, sharing his passion year-round.
On his path to becoming a 6X World Champion, Jack dedicated years to mastering his craft as an athlete on Top Gun’s premier coed teams, TGLC and Double O. He has also served as a coach for the World Champion All-Girl team, Lady Jags. As an instructor, Jack is deeply grateful to have taught at over 100 gyms worldwide and continues to dream of helping the sport grow and evolve.
Jack is widely known for the positivity and energy he brings to every session. As both a coach and choreographer, his work leaves a lasting impression—motivating athletes to believe in themselves and pursue their dreams. A dreamer at heart, Jack’s relentless commitment continues to define his sense of purpose and inspire others to find theirs!

Originally from Amarillo, Texas, Anthony began his athletic career in power tumbling before transitioning to cheerleading in high school. He competed at both the all-star and collegiate levels, cheering at Oklahoma State University and contributing to three College National Championships. Anthony was also selected to represent USA Cheer Coed, earning international success, and now brings more than 15 years of coaching and choreography experience as the head cheer coach at Sam Houston State University.
Throughout his career, he’s earned championship success at every level of the sport. As an athlete, he captured three ICU World Titles, three NCA College National Titles, two Cheerleading World Titles, and an NCA Allstar Title. As a coach and choreographer, he’s led teams to multiple NCA Allstar and School National Championships, Summit Titles, and repeated appearances on the World Championship stage, with consistent top-three finishes at regional, state, and national competitions.
Anthony’s coaching and choreography philosophy centers on athlete growth within a focused, positive environment. He strives to create routines and training spaces that challenge athletes to develop strong technique, confidence, and accountability, while feeling supported and motivated. By maintaining clear expectations and an encouraging atmosphere, he aims to help athletes perform at their highest level both individually and as a team.

Coach Filippo (Flip) has been a coach and choreographer for over 16 years. Starting off as a Coach in high school for an inner city league, all the way up until now becoming NCA and Summit winning coach. He started his training in high school at Gloucester High School in Massachusetts where he won state titles and national titles. Filippo also doubled teamed on Celebrity Cheer (now East Celebrity Elite) 3x a week to do more of what he loves.
Filippo then trained at some of top gyms in the US such as Gymtyme All-Stars and Top Gun while in college. After college he began coaching, doing choreography and teaching tumbling at Nor Cal Elite. Filippo knows what it takes to build a strong cohesive team and gets the job done. Taking what he learned and loved about the sport from his mentors, he is able to pass it down to his own athletes with enthusiasm and confidence.
Filippo’s choreography philosophy is, trust the process and do the work.. He believes that bringing positive energy is vital to creating a great cohesive routine and team.

Calvin is originally from the Bay Area in California and he has has cheered All-Stars for about 10 years with programs such as South Bay Elite, GymTyme All-Stars and the California All-Stars. The love of tumbling brought him to the University of Louisville for college where he cheered from ‘04 – ‘08. He has a wonderful fiancé (who also works for Spirit FX) and now resides in Miami, FL.
As a collegiate and All-Star cheerleader, Calvin has won Worlds, NCA and Cheersport nationals. The past 8 years he’s coached in California with his brothers where they’ve won multiple NCA, UCA and USA titles. His newest passion other than being a coach is choreography and building stunts / pyramids.
Calvin believes that the best results are through collaboration so he does my his best to encourage that. The whole creative process brings him a lot of joy and he typically gets inspirations within the team he’s working with. The best work comes from working with the teams, not just a “do this” instruction type atmosphere. He loves pyramids, stunt sequences and finding creative ways to hit the score sheet!

Ty started over 10 years ago in the industry when he began his coaching career at Extreme Cheer and Tumble in Florence, SC. With a strong background in dance, he started coaching teams and doing choreography leading them to earn several championship titles and bids to all the prestigious end of year events. He is currently an Allstar coach and choreographer at Twisters Allstars in Elgin, SC and has works with several high school and all star programs throughout the southeast. Ty is most known for incorporating his dance background and experience within his choreography while balancing crispness and creativity into his transitions.
Ty has done choreography for high schools in the Carolina’s; winning regional championships as well as placing top 5 in the state. His Allstar choreography has helped teams win several national championships including Spirit of Hope, CHEERSPORT Nationals, and Regional Summit. His teams have advanced to Summit Finals and has also won the D2 Summit.
Ty takes pride in being able to showcase a team’s strength and bringing out the very best in athletes; both in personality and skills. He encourages big personalities and uses his techniques to do so. He believes in creating the big creative moments once execution and clean formations have been achieved. Most importantly he loves to provide year-round customer support and follow through to watch the athletes and teams growth.

Derek currently resides in Pittsburgh, PA where he works at FCA. He’s originally from Dallas, TX where he grew up cheering for the prestigious Spirit Of Texas on their Sm. Coed. He’s won NCA multiple times as well as taking home many other accolades. Before finishing HS he was already ranked a Pro Level athlete. After graduating he moved on to Cheer Athletics where he continued to cheer as well as taking a spot on their legendary coaching staff to begin his work as a choreographer. During his years there he coached & choreographed his teams to dozens of NCA championships as well as winning 2 World’s titles in 2008 and 2009 with Cheer Athletics Pumas & Cheer Athletics FierceKatz. Derek is currently USASF safety certified levels 1-6 in tumbling, stunts, baskets & is also green lighted by the USASF.
Derek has been in the all star industry for over 20+years & has worked for numerous gyms around the country. His services has lead him to many top finishes at Summit, D2 summit, Cheersport, Worlds, NCA College Nationals and over a dozen NCA tittles. He’s worked with high profile programs such as Stingray Allstars, Cheer Extreme, Cheer Athletics, ECE, ICE, Rockstar Cheer as well as bringing his choreography to smaller programs around the country. Derek has also choreographed for college dynasty’s such as SFA, OSU, & USC. It doesn’t stop there, he also works with some of the best High Schools around the country in Texas, South/North Carolina, and Chicago areas winning several NCA championships as well as many State titles and top finishes.
His philosophy as a choreographer is to create “smart routines” hitting all elements of the scoresheet and to produce clean routines. While also creating “wow” moments, showing your teams’ strengths & hiding their weaknesses. He is known for his dances as well as his fast paced & high energy routines, packed full of innovative elements with lots of movement & great use of the floor. His strongest attribute is his outgoing personality and energy which is contagious to all that I encounter.

Amy Rock brings over 25 years of experience to the competitive cheerleading industry, with a career rooted in passion, growth, and a deep respect for the sport. Growing up in a small town where competitive cheerleading was virtually unknown, Amy discovered the sport in high school and quickly pushed her first team of five athletes to victory at a local competition in 2001. That moment launched a lifelong commitment to the sport.
Since then, Amy has been involved in nearly every facet of the competitive cheerleading industry—competing as a collegiate and allstar athlete; coaching high school, college, and allstar teams; serving as an allstar program director and gym owner; and earning recognition as an award-winning choreographer and skills instructor. Her experience spans the Midwest, Deep South, and Pacific Northwest, giving her a broad perspective and deep appreciation for the diversity of programs and athletes nationwide. As a coach and choreographer, Amy has led teams to multiple state and national titles, including PacWest, SpiritCheer, JamFest Cheer SuperNationals, CHEERSPORT, while earning numerous specialty honors such as Best and Innovative Choreography awards. She has choreographed teams for The Summit and D2 Summit every season since their inaugural year in 2013 and the Youth Summit in Tampa, producing finalist routines almost every season. She works with athletes of all ages and ability levels—from beginners to collegiate-level competitors. While she enjoys working across the spectrum, she is especially passionate about celebrating lower-level teams and helping them showcase their skills in creative, confident, and memorable ways.
Amy believes choreography is more than a sequence of skills—it is storytelling. Each routine should reflect the team’s identity, highlight strengths, and create moments that are exciting, clean, and unforgettable. With a strong command of the scoresheet and an eye for detail, Amy builds routines that balance smart scoring potential with powerful visual impact. From innovative floor usage and seamless transitions to level-appropriate creativity and athlete ownership, her goal is for every athlete on the team to feel seen, valued, and proud of the performance they bring to the floor.

EJ was first introduced to cheer in 1999 when his aunt Treva Coleman decided to open up her allstar gym called Columbus Fyinest. Cheerleading and dance became a passion to him from that moment and he continued with both from there. Between coaching and being an athlete, his cheer and dance career has brought him numerous National titles and two world championships titles in the Open Male Hip Hop division with Pittsburgh Poison. Currently, EJ is the creative director and coach at Midwest Cheer Elite Columbus.
EJ’s choreography career began by doing choreography and music for various inner city teams in the community. It has grown into choreographing routines around the country that have earned multiple innovative titles and speciality awards. He is always looking for new ways to push the boundaries of creativity and “wow” moments. EJ takes pride in his seamless routines from start to finish. This attention to detail has allowed him to create memorable routines that place on top at many coveted national competitions, as well as in the top 5 at Summit consistently every year. He always goes into each routine with the goal of making it even more creative and memorable than the last.
EJ prides himself on ensuring that every athlete is utilized and shining in the routine. He knows how to work with every kind of athlete in a way to help them realize their best potential. He believes in preparing athletes, not only for cheerleading and dance, but for life outside of the sports. He will work hard to ensure the client is fully satisfied in the routine they are receiving from start to finish. His style is bold and his routines are jam packed. He will be sure to have your athletes obsessed with their routines as he believes that the more fun the athletes have doing their routine, the better they will put on a production.

Bettis joins Spirit FX coming from a diverse background of an all-around performer known for his soaring falsetto, fun dance moves, powerful yet natural stage presence, and infectious positive energy – all paired with an indubitably bright smile and a personality as energetic as he looks. Before making his Broadway debut with the original cast of Bring It On: The Musical, his first television appearance was as a Top 32 finalist on the hit competition show “American Idol” (Season 2). As an actor/dancer, he’s had the pleasure of playing small roles and making appearances in a multitude of music videos, movies, video games, and various television shows and has even co-hosted an LA Talk Radio show. Bettis enjoys touring and has performed in numerous countries along with guest entertaining on cruise ships. Most recently he started a Prince Tribute band that is providing an amazing experience to audiences everywhere. As a result of his experience in the entertainment industry, he brings value and diversity to movement and choreography that others in the industry simply don’t have.
Experienced in judging and possesses an enormous passion for coaching coaches and gym owners in addition to athletes. In 2007, Bettis was Top Gun Miami’s in-house choreographer, grooming and assisting some of their current most successful coaches and choreographers today. His accomplishments & titles span Gold through Bronze with Worlds teams in cheer, hiphop and jazz dance divisions, Summit teams and at national level.
It is his belief that as a coach and a choreographer it is his duty to share his love, passion, experiences, and expertise. The master learns from the pupil just as the student learns from the teacher. Working together in harmony to create magic is everything. Whether it be the best athletic vessel, the most entertaining routine possible, or the most memorable experience.

Carlos began his cheer career at the age of 11 at Premier Athletics. What started as a once-a-week tumbling class has transformed into a 16 year-long cheerleading career. Coming from a military family, he’s had the pleasure of cheering at programs such as The Stingray Allstars, Sprit of Texas, Cheer Athletics and Navarro College.
That coaching experience has led Carlos to win numerous NCA National Championships and Summit titles. Outside of his own teams, his choreography has brought home many wins with big results at prestigious National and End-Of-Season Events. Winning Battle in the Arena fulfilled his accomplishments as both athlete and coach.
Carlos believes in playing against the scoresheet and making sure the routine is easy for the judges to read. First, starting with skills that you’re confident that you can execute well, and he will then create a routine flow that never stops BEFORE the fluff. Whether a team of 5 or a team of 30, the entire floor will be used so with Carlos; be ready to move! Carlos wants to make sure both the coaches and athletes love their product, and everyone has fun while creating it.

Justin started cheering in 2000 for ACX. After graduating high school, Justin continued his education at the University of Louisville and was a member for the Large Coed Nationals team. While at UofL Justin also competed with Gym Tyme Allstars. Winning several national championship titles and worlds championship titles. Having the amazing opportunity to learn from some of the industries best choreographers, coaches and athletes Justin took what he loved and got to work. He currently travels the US, Canada, Germany & Australia working with different programs, schools and athletes. Being a full time choreographer Justin has had the success of many of his routines showcased at NCA, Worlds, Summit & D2 Summit. Currently Justin resides in Charleston, SC where he is an in-house choreographer and coach for Pack Athletics “Wolfpack.”
Justin has Choreographed & worked with programs like Cheersport Sharks from Ontario Canada, Falcons Elite from Quebec Canada, Starlets from Sydney Australia, Force Elite Academy in Adelaide Australia, Les Jabs Cheerleading from Quebec Canada, Landsberg Starlights from Landsberg Germany, and several other teams from the United States. Having judged some of the most prestigious events in the nation like Cheersport Nationals, Jamfest Supernationals, The Summit D1 & D2 & being nominated in 2016 for the Cheerleading Worlds alternate judge – Justin understands the scoresheet and what needs to be an impactful routine.
Justin has a very innovative way of transitioning in and out of formations which gives him a unique look. He listens to the wants and needs of each teams requests & understands that not all teams will have the same style or look. He can give you clean style or very asymmetrical looks. He caters the scoresheet and understands how to maximize points while maintaining what the score sheet needs.

Jerray Johnson, better known as Jay Jay, was born in Seattle WA but grew up in Missouri and Kansas. He resides in Houston, Texas as a head coach and in-house choreographer for Apex Cheer. Jay Jay has had a passion for dancing since a very young age and was first introduced to cheerleading in Middle School where he was the Panther mascot. He was introduced to the world of All Star Cheer when he moved back to Washington State his Sophomore year of High School.
Jay Jay loves the spotlight and feels every athlete deserves that opportunity, so he started choreographing cheerleading individuals, duos, and trios at the age of 17, and he took on the responsibility of running a program at the young age of 19. He has won numerous specialty awards for his choreography for his own teams, as well as teams all over the USA and Canada.
Jay Jay loves to push himself and is always trying to satisfy his clients. His style is fierce, clean, sassy, and flirty which translated from his as an athlete as he was a very Fierce performer. Jay Jay is very passionate about the sport of cheerleading and believes that he is not only building athletes, but he is also trying to help prepare our athletes for a world outside of cheerleading. He believes and hopes every athlete feels special and should enjoy what they are performing.

Este is a nationally sought-after choreographer and certified panel judge known for his energetic presence, strong client relationships, and season-long commitment to program success. Originally from Wakarusa, Kansas, he relocated to California in 2020 and has since competed and worked across many levels of the sport. Este is recognized for being an approachable, reliable partner for coaches — someone they can trust not just on choreography day, but as a consistent resource throughout the season.
Este has earned championship titles across multiple divisions as both a coach and an athlete, with experience in all facets of the sport from Non Affiliated through International Open All Star Elite. As a certified USASF and Varsity panel judge, he brings a well-rounded understanding of scoring, routine construction, and performance expectations. This judging experience allows Este to approach choreography with both creativity and strategic intention, ensuring routines are exciting, clean, and easy to read from a judge’s perspective.
Este believes the most successful choreography is built through collaboration, trust, and a clear understanding of a team’s identity. His style emphasizes intentional motion, creative transitions, smart use of levels, and highlighting strengths while minimizing weaknesses. Known for being accessible and invested, Este frequently supports his clients with feedback and adjustments throughout the season. His goal is to create routines that athletes feel confident performing and coaches feel proud presenting — routines that are fun, competitive, and built to succeed when it matters most.

Luis was born in El Salvador and raised in the suburbs of Silver Spring, Maryland. He currently resides in Ashville, North Carolina, where he serves as Gym Director for Blue Ridge Cheer Company. Luis’s passion for cheerleading began in 2008 as a high school and All-Star cheer athlete, followed by the start of his formal dance training in 2009. His dedication quickly set him apart, earning him a spot in his high school dance company as well as a role as an assistant coach at his All-Star cheer gym. After graduating high school, Luis continued his training as a member of the Montgomery College Dance Company, where he studied Modern, Jazz, Ballet, and Contemporary. It was during this time that he began exploring his creativity and developing his passion for choreography.
With over 20 years in the cheer community and 15 years of coaching experience. At just 19 years old, he stepped into leadership as Cheer Director, Choreographer, and Tumbling Coach. His bold and distinctive choreography has earned multiple specialty awards, national titles including ACA, Spirit of Hope, and US Finals, as well as bids to the D2 Summit and All Star Words.
Luis thrives in structured, disciplined environments that challenge and inspire athletes to reach their full potential. His choreography style is clean sassy, bold, and classy creating unforgettable “aha” moments that highlight both individual athletes and team’s overall personality.

Jason Tiede is a highly experienced cheerleading choreographer and coach with nearly 20 years in the industry.
A former All Star National Champion and World Finals competitor, Jason has worked with over 1,000 athletes and programs across the country, helping teams build routines that are clean, confident, and competitive.
Known for his creative choreography, clear teaching style, and athlete-first approach, Jason focuses on bringing out the best in every team while creating routines that highlight individuality, strength, and performance quality.

Tad is originally from Oklahoma. He started power tumbling at the age of 6 and transitioned to cheer at the age of 11. He choreographed his first scholastic routine at the age of 15 and first all-star routine at the age of 17. Tad was previously the All-Star Director at Twist & Shout Tulsa where he coaches Diamonds, Adam & Eve, Descendants & Ivys however he is now head coach at South Jersey Storm where he coaches several worlds teams. Tad also owns ECC; a High-school/Collegiate choreography company based in Oklahoma where he and his staff choreograph over 30 routines across the state each year. When he’s not doing cheer, he loves to cook, play golf and hang out with his four dogs.
Tad is well decorate with his Accomplishments in the industry. Last year his team was the Gold and Bronze medalist at Worlds in the International Coed Non Tumble and Extra Small Coed division with previous other Top 10 finishes. He also is a 2-time Silver medalist at D1 summit, Multiple NCA national championships (all-star), UCA grand champion (all-star), MAJORS Champion, Jamfest Indy grand champion, NCA advanced grand champion (high-school), has 13 NCA national championships (high-school), 6 NCA national national championships (collegiate), UCA national champion (high-school) and has over 15 Oklahoma State Championships.
His philosophies when he choreographs a routine is it should fit the athletes that are in front of you. He never goes into a choreography having everything mapped out in his head because of the belief that each team has their own strengths and weaknesses. He wants to give that team a routine they can perform with the highest level of execution and not set them up for failure. He also focuses on any weakness a team may have so he leaves knowing they will be within the highest of the high range they can achieve. Tad loves getting to know the athletes and learning their personalities so he can do his best to incorporate that into the routine produced.

CT has always had a knack for all things athletic. Succeeding in wrestling and baseball all through his youth, he discovered cheerleading during high school. Within a short time, CT was lucky enough to compete with TGLC and earn a world championship in 2014.
CT enjoys coaching teams at Cheerville in Tennessee and Alabama. He loved working with younger groups because he loves seeing new athletes fall in love with the sport that transformed his life. Mini level 1 is his favorite division.
Outside of cheer, CT has a great passion for helping the community. One of his other occupations includes educating troubled youth. CT loves choreography, as it gives him even more opportunities to occupy his time with cheer!

Nathan is an a choreographer, all star cheer coach and tumbling director, and a UCA college cheerleading coach at Iowa Western Community College.
As an athlete he has won summit, is a 2x UCA College Nationals champion and has made all American cheerleading 4 years in a row. As a coach he has also won UCA College Nationals!
Coaching and choreography is his passion and he loves what he does due to the variety of athletes he gets to work with. Nathan works last and loves to bring high energy and excitement to all gyms and athletes he comes in contact with. His strength is pleasing every client and making each athlete feel special!

Jake started cheering in 2012 at a small gym in Arkansas. That’s where his love for cheer started! As an athlete he discovered that he loved coaching and helping others learn the sport. As a level 5 and level 6 athlete he competed at various competitions including NCA, Summit, and Worlds. He has 11 years of coaching experience working at D1 and D2 gyms. He currently works at Rogue AllStars in Daphne, AL.
Jake has coached teams that have competed at Cheersport Nationals, Summit, and had a NCA winning team. He is USASF certified and green lighted. When he was an athlete he competed on various levels including level 3, 4.2, 5, and 6 competing at NCA, Summit, and Worlds. He has coached elite, prep, rec, and high school cheer also choreographed for allstar programs and colleges alike. He has coached teams to many grand and bid winning victories. Being apart of the cheer world for 15 years he truly found his happy place.
While coaching, Jake loves to be apart of his athletes growth and development of their skills. His main mission is to show athletes that they can have the confidence and courage to do anything they set their mind to. When he choreographs routine, he loves to see athletes learn something new and to feel accomplishment. Building routines from scratch and letting his creativity come through is one of his favorite things to do in life.

Kaylee Pellack is a board certified behavior analyst (BCBA) born and raised just outside Chicago, IL. Kaylee grew up in the All-Star Cheer World having cheered for 22 years on various teams. She has won many national championships and competed at Worlds several times as an athlete. Kaylee then went on to receive her Bachelors degree from Purdue University in Special Education while also cheering for the schools coed spirit squad. After graduation, Kaylee cheered for the Blue Stampede Stunt and Tumble Team for the Indianapolis Colts while starting a CheerAbilities program back in Chicago area. While coaching both CheerAbilities and Elite teams, she then went on to receive her Masters Degree in Special Education and passed her boards to become a BCBA.
Kaylee has coached several teams from levels 2-5 throughout her coaching career. Her passion however, has always been the CheerAbilities division. Kaylee has successfully ran a CheerAbilities program for the past thirteen years taking home many national and world championship titles including NCA, Cheersport, Summit, and World Champions. In 2019, Kaylee led her CheerAbilities Team to a World Championship win at the ICU World Championships representing USA Cheer. A few years later following Covid restrictions, Kaylee again led her CheerAbilities Team to a 2022 World Championship win at the ICU World Championships representing USA Cheer. Kaylees program has won worlds 10 times, NCA five times, and Summit two times! Kaylee has choreographed several first place and worlds bid and summit bid recipient winning routines as well.
Kaylees passion for the CheerAbilities division came from having a sister with cerebral palsy. This is what jump started her career has a special education teacher and what also prompted her to create a place to have all athletes enjoy the sport she loved. Kaylee believes that ALL athletes deserve to experience All-Star cheerleading in its full entirety. She believes that in order to grow and become inclusive to the cheer population, CheerAbilities teams need to continue to bridge the gap between the divisions. Kaylee pushes her CheerAbilities squad to grow each season and never lets their disabilities define their physical abilities. Kaylee is fully trained in how to work with athletes with all disabilities, as well as, how to train coaches and peer athletes (buddies) on how to work with these athletes as well. Kaylee has a wealth of knowledge in both cheerleading and special education which has allowed her to grow and succeed each season. Kaylee enjoys looking at routines and creating small changes as the season progresses to bump up scores and push the limits. In fact, she changes her own programs routine each WEEK! Kaylee looks forward to the opportunity to help share her passion and knowledge with others in the CheerAbilities community to help continue to build this division.

Ciana (Cici) resides in the Houston, TX and has over 20 years of diverse experience in the cheerleading industry. Originally a New Jersey native, Cici began her cheerleading career in at South Jersey Storm; from a lower level mini team to a senior level world’s team, her passion & love for the sport grew. She spent her senior year season at Central Jersey All Stars on Team Gunz. After high school, Cici went on to continue her cheerleading career at the collegiate level at Wilmington University, then transferred to the University of West Georgia. During this time, Cici was a UCA staff member & her passion for scholastic cheerleading & game day grew immensely. She has now gone on to choreograph routines competed at UCA High School Nationals, NCA High School Nationals, and NCA college nationals; as well as work stunt technique camps with these teams. She loves sharing her growth, passion, & experiences from her time as an athlete with the teams she works with and building their confidence to go after anything they want to accomplish in cheerleading!
In addition to 11 years of successful finishes in the all star world, Cici continued her cheerleading career at the collegiate level. She went on to win 3 national championship titles with Wilmington University in the Small Coed DII division, 1 national championship title & 1 second place title with The University Of West Georgia in the All Girl DI division. Last season she became a World Champion Coach with ATA QuaNTum and now currently coaches at Prodigy Allstars.
Cici prides herself on not only creating visual & technical routines; but being able to teach coaches & athletes the tools they need for successful seasons to come. She loves forming real relationships with the teams she works with & will always be a person coaches can lean on or come to at any point in the season. The diversity of her cheerleading background; all star, high school, and collegiate, is what makes her a unique mind of vision, technicality, and passion!

Gio is a seasoned choreographer with five years of professional experience, backed by a lifelong background in cheer. She is a former collegiate cheerleader for FIU and a multi-team alumna of Top Gun Miami, having competed on Lady Jags, TGLC, Double O, and Sick 6. Before Top Gun, Gio trained and competed with Prodigy on Midnight, laying the foundation for the athlete and coach she is today.
As an athlete, Gio is a three-time World Champion, bringing firsthand elite-level experience to every team she works with. As a coach, she has led teams to major titles including NCA College Nationals, NHSCC, and FHSAA States. She currently serves as the Head Coach of Team Netherlands All Girl National Team, while also coaching at the high school level in the U.S., where she continues to develop strong, competitive athletes.
Gio’s coaching and choreography philosophy centers on skill development, progression-based training, and technical excellence. She is known for being a tough, direct coach who doesn’t sugarcoat because she believes athletes deserve to be held to high standards that push them toward real success. Every session she leads is results-driven, focused on performance quality, discipline, and elevated standards. Whether she is choreographing routines, teaching skills camps, or running specialized trainings, Gio’s mission remains the same: to help athletes grow, achieve, and exceed what they believe they’re capable of.

Mike currently resides in the Bay Area in California where he coaches California Allstars Black Ops!
Mike helped lead his team to WORLD CHAMPIONS in 2025 in the Medium Coed Level 6 division.
Mikes technical coaching skills of builds makes him piece together building sections. He believes in providing positive learning environment and having great attention to detail!

Earl began his 21 year cheer career at Brandon Allstars. Once Earl honed his skills, he pursued his dream to cheer at the University of Louisville were he was fortunate to capture a national championship with both Small and Large Coed. While at Louisville Earl also competed with Gymtyme AllStars in the level 5 and 6 divisions where he has won multiple titles at NCA, Cheersport and Worlds!
Earl has coached at and lead some of the most competitive gym in the country like Ultimate athletics, CheerTyme Allstars, Cheerville Athletics, Top Gun Ohio and Northeast Ohio AllStars to name a few. He has been a mark of consistency by leading his teams and programs to many Summit, D2 Summit and worlds top finishes. Earl is the current Program Director at Cheerville’s Ohio location and is currently USASF safety certified levels 1-6 in stunts, tumbling and baskets and green lighted through the USASF background check.
Earls passion for this sport comes from not only the creative and technical side but also the confidence in the skill and team building. Earls knowledge of progressions create a comfortable environment to learn and grow any teams skills. His drive to help athletes succeed is second to none as well as his excitement to see athletes master something new and innovative!

Austin has been cheering over 10 years. He currently resides in New Jersey and in his spare time he enjoys spending time with my two dogs; Harley and Chief and enjoys working out. He graduated from University of West Georgia with a Degree in Sports Management and a Minor in Business; where he also cheered.
His accomplishments have been coming in 4th place at the Cheerleading Worlds with California Allstar Cali Coed and 3rd place with Stingray Allstar Rusty Rays. However, in college he has won 4 UCA college national titles. Two with Wilmington university and two with the University of West Georgia. Austin also had the privilege to be selected for Team USA and was able to represent his country and compete in the Pan American Championships in Chile. You may also have caught Austin in the new cheerleading show “Stumble”!
His philosophy on coaching skills is to make sure you push yourself to your limits and be ready to try new things; being uncomfortable is where you find your growth and your full potential. He views stunt technique at being the pure separation of winning vs 2nd place which is why he is so passionate about coaching skills around the world.

Rob has been a part of the cheerleading industry since 2001, working with numerous respected programs across the United States and internationally. With a deep passion for cheerleading and a commitment to excellence, Rob continuously strives to elevate athletes and teams to their highest potential.
With experience spanning decades and in every aspect of the cheer industry, Rob has coached and choreographed athletes at all levels. He is an accomplished Level 1–6 cheer/tumbling coach and choreographer whose work has earned multiple State, National, and Grand National titles, as well as Summit championships, Worlds titles, and Triple Crown titles.
Known for his strong attention to detail, technique driven coaching style, and creative vision, Rob focuses on developing both team success and individual athlete growth. He takes pride in evaluating each athlete’s strengths and areas for improvement, ensuring every team member performs with confidence and precision. Rob’s dedication, professionalism, and commitment to building meaningful relationships with his clients have made his routines and teams stand out within the industry. His goal is not only competitive success, but also fostering a positive team culture that inspires athletes to grow, perform, and succeed together.